The Origin

It all started on a snowy day in the Colorado Rockies...

Wildcoat founder Carlo DiMeo has always enjoyed the social side of skiing.

Sure there's truth to 'no friends on a powder day', but for your average day of ripping groomers and pounding bumps — a day on the mountain is always best spent with friends.

And to Carlo, what better way to make friends (and have your friends find you) than rocking a seriously silly ski coat.

Enter the first, unofficial Wildcoat.

No pockets, no zipper, and about as warm as a standard hoodie — Carlo's first bear coat was a far cry from a legit ski coat. But dammit if he didn't wear it every single ski day for 3 straight seasons.


10,000 high-fives and about as many "where the hell did you get that?"s later...

We knew we needed to make a real, winter-ready version of the OG bear coat.

So in the Spring of 2020 we got to work planning, designing, and testing our first line of Wildcoat. Ultimately launching our first two styles the following spring —the Grizzly & the Polar.

Three seasons (and countless ski days) later, we're up to 6 styles, 3 iterations with dozens of upgrades, and hundreds of 5-star reviews.

And we're only just getting started!