Wildcoat founder Carlo DiMeo has always enjoyed the social side of skiing.

Sure there's truth to 'no friends on a powder day', but for your average day of ripping groomers and pounding bumps — a day on the mountain is always best spent with friends.

And to Carlo, what better way to make friends (and have your friends find you) than rocking a seriously silly ski coat.

Enter the first, unofficial Wildcoat.

No pockets, no zipper, and about as warm as a standard hoodie — Carlo's first bear coat was a far cry from a legit ski coat. But dammit if he didn't wear it every single ski day for 3 straight seasons.